Saturday 26 November 2011

Pepsi Max Citrus Freeze (Or: A lesson in nostalgia)

Many (about 4) years ago, when I was studying for my A-levels, there was a Pepsi can machine in the 6th form common room. This was around the time of Jamie Oliver's assault on unhealthy food in schools, so it's at least possible we were the last 6th formers in the country (my school being probably the worst funded in a backwater East Anglian town, the snobbish wails from hand-wringing Middle England Telegraph readers took a while to filter through government to us) to enjoy the simple pleasure of a cold can of sugary pop without being shouted at by a man who is PROUD of never having read a book. Anyway, it was from this machine that I discovered Pepsi Max Lime Twist, a tasty mix of lime and cola (obv) that I would often buy to accompany the Dial-A-Pizzas we ordered occasionally. I never saw it anywhere else, obviously, because that's how nice things work.
Fast forward to about a month ago. Now an arts student in my final year at university, I was shopping at LIDL (students, eh? Always happy to conform to stereotype), when I saw this: 





Optimistic that my old friend was back under a new name, I bought a 2 litre bottle for 99p and lugged it home (along with my 8p baked beans, natch) expectantly. After letting it cool in the fringe for a few hours, I poured out a glass and gave it a try. It. Was. Awful. I nearly gagged. All I could taste was chemicals and sweetners. How could they have done this to Pepsi Max Lime? My bro. My tasty secret. In some crass advertising tie-in with new spicy Doritos. I used to like you, man. You used to be cool.
             But then I had a thought. Maybe it wasn't the drink that had changed. Maybe it was me. Maybe Citrus Freeze is exactly the same as Lime Twist was, and my palate has just changed. It's very possible. And a little bit sad. But there we go. And so, to conclude, the moral of the story is: Don't drink Pepsi Max Citrus Freeze, because it's vile.

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